Insidetrack: a smarter way to analyze investments
This project is based on a hypothesis: investors need a tool that provides deeper insights into a company's performance to identify profitable opportunities. Insidetrack aims to gather key performance indicators (KPIs) and present them in a clear, intuitive way, enabling investors to make well-informed decisions.
Personalized dashboard
The personalized dashboard allows users to customize their investment analysis by selecting the KPIs they want to track. It provides a quick, at-a-glance overview of KPI trends over different time periods. Users can filter and sort KPIs based on their needs—for example, sorting by largest movements to see which KPIs are fluctuating the most or filtering by specific companies to focus on individual businesses.
Deep dive & comparison
Users can explore any KPI in greater detail and compare it with others to uncover deeper insights. This comparison feature is crucial, helping investors understand how different companies stack up against each other and identify trends that could lead to better investment decisions.
Company overview
For investors interested in a specific company, the company overview provides a natural starting point, towards a deeper dive into the company. It offers a summary of the company's current performance and suggests relevant KPIs to explore further. From the company overview, users can navigate to the explore page for more inspiration on KPIs related to the company.
