New website & product branding for Softrobot
Softrobot’s previous website struggled to clearly communicate its products and services, and its outdated tone and design failed to reflect the cutting-edge technology behind its offerings. The goal of the redesign and product branding was to create a more compelling and useful website that encourages businesses to adopt Softrobot’s AI-driven solutions and consulting services.
Simple yet vibrant
Since Softrobot’s products are at the core of its offering, they became a key focus of the website. Their visual identity needed to align seamlessly with the overall design, ensuring a cohesive brand experience. The product logos were designed to be minimalistic and simple while still conveying a sense of advanced technology. Bright colors were chosen to contrast with Softrobot’s dark theme, adding vibrancy and making the products stand out.
Extensive product pages
As mentioned, Softrobots products are central to their offering, thus an important part of the website was the product pages. The product pages needed to clearly communicate how these relatively complex products add value and solve business problems, in short convincing companies to start using the products.
